Rudi Tartaglia has worked in the areas of marketing and strategic management for more than 15 years. He has experience across a diverse range of industries including retail, franchising, online businesses, financial services, mining, publishing, and health insurance, just to name a few. Rudi’s company, Tartaglia Marketing, was launched in 2006 to provide a range of services including business and marketing planning. Here, Rudi mentors businesses on strategic development and implementation. Rudi holds six individual business qualifications covering business administration, marketing, management, finance, project management, and training.
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The Pend Principle
by Rudi Tartaglia
The PEND Principle is a four part strategic marketing process designed for penetrating markets, increasing revenue, and building brands. The Pend Principle was developed by Australian marketing consultant, Rudi Tartaglia, who has been working in the areas of strategic management and strategic marketing for many years. Rudi resided in Brisbane, Queensland, Australia.
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