Philip Horan has spent most of his working life dealing in the property market both as a developer and a seller. He is passionate about the value of clear human communication and the emotional drivers, which are at the very heart of selling anything.
Philip developed and on sold numerous properties both residential and commercial including over 3000 square metres of commercial space on King Street Wharf in Sydney as a pre & post Olympic project. He has also purchased renovated rented and on-sold housing projects including the subdivision of land and establishment of micro community developments.
After many years of dealing with real estate agents Philip realized that there were serious shortcomings in the industry that were calling out for change.
In simple terms Philip loves dealing with the challenges of new business philosophies and processes, he thrives on new frontiers and embraces change as the way of the future for successful business.
How do you approach cover design?
I think that a cover needs to convey a sense of interest relevant to the subject of the book, but mask a certain amount of surprise so once someone reads the book they are delighted with the contents as they aren't expecting what they read.
What do you read for pleasure?
I really like to read Non-Fiction books, particularly ones about life experience, biography's and stories about historical events.
'If You Love Your Real Estate Agent Don’t Buy This Book' provides home owners with a definitive guide on how to sell your own home saving tens of thousands of dollars! The process is easy as the Internet has revolutionized how houses are sold. Embrace the idea and you will be amazed at how empowering selling your own home can be. It is straightforward and profitable; all you need is this book
Myths Of The Real Estate Industry Exposed………exposes the “great myths” that the real estate industry promotes, which is…only Real Estate Agents have the skills and expertise to sell homes, only Real Estate Agents can get the best price for your home and the biggest myth of all, ‘We have buyers waiting to buy your home’.