Scott Walker

Biography

Equally experienced with small budgets and large campaigns, Scott Walker focuses on promotions for small businesses. Blending social media with traditional marketing techniques, he helps small businesses reach customers through multiple communications channels. Walker founded Due North Marketing Communications Inc. in 2004, returning to the private sector after nearly a decade of public service, including directing a $10 million annual health marketing program for the State of Michigan. Previously Walker enjoyed a career in broadcasting and instructed at the university level as an adjunct professor in broadcast news and marketing communications.

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Books

TV Advertising for Small Business
Price: $4.95 USD. Words: 8,390. Language: English. Published: November 30, 2010. Categories: Nonfiction » Business & Economics » Advertising
The account executive made TV advertising sound like a great way to take your business to the next level. But your head is spinning from all the jargon. And will it really help you produce more sales? Before you sign on the dotted line find out more about ratings, TV ad costs, how to use classic TV ad techniques, types of TV spots, TV production and how to buy TV advertising like a pro.

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