The Cheese Mall
on Aug. 14, 2011
This is a wonderfully accessible, informative and highly readable marketing tool.It is ideal for the budding/starting-up entrepreneur who needs an easy to read, no-nonsense handbook which clearly explains the core principles, strategies and vocabulary of marketing.It more than delivers on its promise to explain the, 'Key Marketing Skills for the Budding Entrepreneur'.I generally find thralling through business books a 'painful slog'.However, this book masterfully uses a deceptively simple,heart-warming story-telling style to assist the reader absorb complex material so by the end of the book one feels motivated to begin his/her entpreneurial project. Roslyn Hickey