The Dragonfly Solution

Publisher info

Together, Jo McDonald and Ben Marton make up The Dragonfly Solution, a creativity consultancy based on South Australia that works with individuals, organisations and communities to help them be more creative, more often, so they are better equipped to thrive and prosper in an economic climate characterised by high complexity and rapid change.

With The Dragonfly Solution, Jo and Ben collaborate to write about creativity, as well as facilitating workshops and training, and offering coaching and consultancy services, but they each have their own other interests.

Jo is the Artistic Director and General Manager of a dance company for adult dancers, called Move Through Life(, is the President of Ausdance SA ( and writes for online dance magazine Dance Informa ( She has worked in the arts sector for over a decade, and has a background in organisational psychology and workforce development. She has a Bachelor of Science, an Honours degree in psychology, a Graduate Diploma in Creative Industries, certificates in small business management, workplace assessment and training, and commercial music. She also has her own creative practice as a choreographer and musician, almost two decades developing and honing management, leadership, planning and business skills.

Ben is an educator, writer, visual artist, comic book aficionado and connoisseur of popular culture. He has a passion for language that he has shared in his role as an English teacher for the past decade. He is currently writing a fantasy novel whose main character is Hieronymous West, the Gentleman Adventurer. He is publishing a work in progress version of the novel as a blog ( and writes another blog Becoming Fictional ( Ben also writes for Dance Informa. After teaching for over a decade, including five years as Head of English at a private school in Adelaide, Ben was well aware of the how any ‘system’ has the potential to leach out creativity – whether this is an approach to education more suited to the Industrial Age than the challenges of the Innovation Age, or an organisation (like a school) that unconsciously discourages the creative potential of its members (such as teachers). With a Bachelor of Arts, a Graduate Diploma of Education and a first class Honours degree in English (for a thesis analysing the application of pre-existing literary frameworks to the study of superhero comics, no less), Ben brings a literary and visual perspective to The Dragonfly Solution.

Where to find The Dragonfly Solution online

Publisher of

The Creativity Imperative: The Secret of Success for Organisations in the 21st Century
Price: $4.20 USD. Words: 12,360. Language: Australian English. Published: April 16, 2014 by The Dragonfly Solution. Categories: Nonfiction » Business & Economics » Organizational development, Nonfiction » Business & Economics » Small business and entrepreneurship
The Creativity Imperative is a clear, concise conversation about the necessity for organisations big & small & in-between to understand & embrace the sweeping wave of change that engulfed the world in the wake of the GFC. It defines creativity & innovation, explains why it is imperative in the current global & local climate, and clarifies the tangible benefits arising from greater creativity.

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