Peter Prestipino is the Editor-In-Chief of Website Magazine, a print and online trade publication founded in 2005 for Internet business professionals. Prestipino is a long-time Internet marketer with over twelve years of experience, a regular speaker on Web technology and entreprenuership, and is a respected writer and expert on a variety of Web-related topics including the development, deployment and promotion of Internet properties.
Affiliate marketing is something that seems so very accessible - buy a domain name and website, put up some affiliate offers, and wait on the check to arrive. The reality is more complicated. Website Magazine's Affiliate 360 book addresses the fundamentals of performance-based marketing and provides access to proven strategies, and the most powerful tools and reliable techniques available today.