Many small motor carriers need – but lack – a Marketing Department. So you, the owner, get to worry. Are paid ads more effective than publicity? Should we throw out all the old ‘tried-and-true’ methods and do only social media? Is there a way to engage the entire staff in marketing? This guide can help find answers. Small Motor Carrier Marketing – help rev up your marketing engine for success.
Got a problem retaining drivers, or beating some underhanded competition? Can't work out your costs and where to cut them? Well, when you've driven the miles, you can offer advice that's not only good, but actionable. That's this book, compiled of real cases involving trucking company owners and the popular advisor-on-wheels, Nicky Hammerlane. Grab a copy and start finding solutions.
Dreaming of your own trucking company? Concise and practical, this quick read provides the foundation for making your dream come true. Tips on finding a niche, writing a business plan for your banker and whether you should have partners are included. Get your future started with this introductory volume in the Small Motor Carriers series written by a quarter-century veteran trucker.
Small Motor Carriers is a series of eBooks by nationally-recognized trucking expert Tim Brady, a name well-known in trucking for comprehensive information from years of trucking business management experience.
"Customer Service," book one in the series, guides you in load planning, teaching drivers better customer service techniques and working with shippers for a great outcome - every time.