Andrea Fryrear is the founder and CCO of Fox Content, an agile content marketing consultancy. She is one of the world’s leading advocates for agile marketing and is a sought-after speaker on the topic. In Death of a Marketer she combines more than a decade of digital marketing expertise with thorough research and in-the trenches agile experience. Her pet peeves include misuse of semicolons and running out of wine when on deadline. If she’s not attending a Standup meeting or Retrospective,
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.