Milan Area, Italy
Professor of Marketing, Tourism Marketing and Revenue Management.
Other courses taught: Services Marketing, Quality, Market Analysis and International Marketing.
Valuation Unit Board: Past Vice-President and Member.
Quality Unit Board: Member.
Published: November 19, 2012.
Essay » Business
The purpose of this study is to deepen the topic of perception of unfairness in consequence of the use of revenue management practices, and especially of the employment of the lever of price discrimination/diffrentiation in the hotel sector. The book is composed of two parts: one theoretical and one empirical, based on a multiple-year survey.