Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management. She was a marketing speaker at the 2011 and 2012 American Association of Orthodontists (AAO) Annual Sessions. Formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and University of the Pacific Dental Schools.
Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and is in private practice in Antioch, California. She lives in Northern California. This is her first book.
Customers will never love your dental practice until your team members love it first. A winning culture starts with leadership and is expressed through vision, mission, actions, expression of core values, and teamwork. Through positive communication, create and preserve a unique culture focused on the customer.
Marketing- The business of dentistry is more competitive than ever. An understanding of marketing will help you conquer this challenge. It All Starts With Marketing—201 Marketing Tips for
Growing a Dental Practice shares ideas, experiences and strategies to gain new patients and grow your practice. It will serve as a useful resource for the dental professional.