Assistant Professor at Department of Management Sciences & Research, G.S.College of Commerce & Economics,Nagpur.Has done Ph.D , MBA,Post Graduate Diploma in Management,Post Graduate Diploma in Marketing Management.Having 15 years of experience in the field of Academics.Has worked as a promoter/Director in the capacity of Franchisee of NIIT Ltd.Has presented & published 20 research papers in various National & International Journals & Conferences.Research papers are available on Google Scholar,EBSCO USA & listed in Scopus.
Rapid changes in technology, a higher level of customer orientation, the globalization of business, and increasing competition have made Sales and Distribution Management critical to the success of any business enterprise.
This book provides an opportunity to understand the crux of research methodology in a scientific and systematic manner. In the chapters, the author mainly described the details regarding the techniques for the study, the construction of the tool, the sample used in the study and the techniques of analysis of data.
Organizations in both the private and public sectors have learned that communicating effectively and efficiently with their target audiences is critical to their success.In the past few years, so much has changed in the field of marketing like the increasing role of the Internet, the emphasis on relationship marketing and business partnerships in the channel of distribution, and the concept of IMC
This book on Marketing Management is designed for those who are the students of MBA, PGDM & Executives. It introduces the reader to basic marketing concepts, equally applicable to students and industry practitioners.Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success.