Arthur H Tafero

Books

Classic Advertising
By
Price: $4.99 USD. Words: 16,530. Language: English. Published: August 5, 2013. Category: Nonfiction » Education and Study Guides » Reference
This is a how-to book for students of advertising. It contains a course outline and several lesson plan outlines as well. There is a special four-lesson plan outline for advertising in China. The book highlights the principles of advertising created by David Olgivy of Olgivy and Mather on Madison Avenue.

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