Bruce Ross


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Smashwords book reviews by Bruce Ross

  • Persuasive Communication: Get What You Want Without a Gun! on Nov. 24, 2010

    Over the past 20 years that I have known ‘Garf’ through his training of several of the sales teams I have managed, I have been living with ‘Garfisms’. This book, with its understandable and very usable tools for communicating is like going back over the reasons for successes in my career… I have used what I learned from Garf! This book is a teaching tool, and a great refresher that will refocus even the best communicators… from the parent who needs to sell the child on the value of taking out the garbage… to the writer who has to sell his book… this is a great read. When selling is the spice in your life, this will taste great!