Bob Schott

Biography

Producer - Director - Actor
Member SAG/AFTRA
'Who's Who in America' - 2006 - 2016
"2006 Diamond Anniversary Edition"
'Who's Who in the World' - 2007 -2016
"Silver Anniversary 2007 Edition"
Honorary Member:
American Association for the Advancement of Science

Member:
IDA
SAG
NATPE
HDTV Consortium Panel Expert

Over 28 years experience in Film, Television, National Commercials. Actor and Television Producer Bob Schott, the only entertainment professional to have been exclusively featured in Research & Development Magazine for Advanced Technology Documentaries. Bob has done it all, from Producing, Directing, Licensing Broadcast Programming World Wide, to on-camera and creative commercial air time buying.

Bob's work experience with 3 of the Largest National Advertising Agencies in the country, Olgalvey- Mather, DDB Needham and D'arcy Masius, give Bob a powerful edge over other ad agencies that serve local businesses.

Smashwords Interview

Why call it the 'Secret Weapon' for ad buying?
That's easy, for the first part, in doing a search and even in comments I have received from friends, clients and site visitors, there just doesn't seem to be any book of it's kind 'Directly' focusing on Buying your own TV Air Time. The 'Secret Weapon' part comes in as I include so many inside industry secrets that the ad agencies and sales reps at the TV Stations know, but don't want a potential client to know. I include what i consider to be, the most comprehensive Glossary of inside industry terminology in any one place you'll ever find, that teaches you how to communicate with both the TV Stations sales dept. and an ad agency if you so choose.
Who is this book directed towards?
Since the big players on TV, the large National Advertisers have their own Fortune 500 Ad Agencies, many of whom I started out with in the Entertainment Industry, the Secret Weapon book is targeted towards the Individual seeking to try airing his/her product on TV, the small to medium sized business from an auto repair or auto body shop to a large Automobile dealer or chain of which I did many many spots for. The Secret Weapon book is targeted towards the Budget range of $500 to $35,000 a month or more air time buy.
Read more of this interview.

Books

The Entrepreneur's Secret Weapon for TV Air Time Buying
Price: $9.95 USD. Words: 70,660. Language: American English. Published: November 30, 2017 . Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Small business & entrepreneurship
Complete Guide to Buying Television Air Time spots for the Individual and Small to Medium Sized businesses. The ONLY Guide of it's Kind! Save $1000's. Inside Industry Secrets the Stations Don't want you to know. Buy your own TV Advertising Spots, now you don't need an advertising agency to get the 15% Agency Discount. This is your Secret Weapon for TV Air Time Buying, there's nothing like it.