Richard Baker


After founding and running a management consulting firm for 20+ years and then selling it to J.D. Power and Associates, I founded Premium Knowledge Group and the Luxury Marketing Councils of Texas. In both capacities I have the privilege of working with wonderful professionals in the field of luxury marketing.

Recently co-author Michael Baron, PhD, and I published Bourdieu's Demon, Strategies of the Upper Middle Class in the Information Age. The book summarizes 10 years of research into the meaning of LifeStyle among the affluent in today's rapidly changing environment.

Where to find Richard Baker online

Where to buy in print


GET LIFT: How to Improve EMAIL Results With Affluent Customers and Prospects
Price: $4.99 USD. Words: 8,340. Language: English. Published: August 20, 2014. Categories: Nonfiction » Business & Economics » Marketing
A guide to a new methodology that significantly increased response (in percent and dollars) to emails sent by major brands to customers and prospects. This is not speculation. It is a "How to" book for the experienced marketer seeking the next edge in electronic commerce. The methodology is based on $1.5 million in original research. One author is a marketer, one an award-winning mathematician.

Richard Baker's tag cloud