Brian Keen has worked in the franchise sector for over 30 years and believes franchising offers one of the most exciting business models around for anyone looking to share their success and create real wealth and financial independence for themselves.
He first saw the massive potential for franchising to create a successful business – fast – after opening and operating seven stores in just five years as a franchisee for Bedshed. With the knowledge gained there, he went on to set up
Franchise Alliance, a consultancy which helped household names like Brumby’s, Ultratune, Jim’s Mowing and Donut King develop successful sales strategies
and franchise systems. The Franchise Alliance expanded with offices across Australia and New Zealand and is still going strong within six capital city offices.
During this time Brian and his partners used their knowledge to build up six franchise groups of their own with over 120 outlets between them. They visited Europe and the US a number of times negotiating the import of franchise systems into Australia as well as expanding some of their own franchise groups into South-East Asia and elsewhere.
Based on this depth of experience, has helped many dozens of businesses to franchise successfully, increasing their profits and allowing their owners to retake control of their lives by working fewer hours.
He has now brought all his knowledge together in his latest venture, How to Franchise Simply, with the aim of showing business owners how to transform a family-sized firm into a multi-million dollar asset through a unique four-step system, saving tens of thousands of dollars in consultancy fees in the process. Brian is passionate about helping people become financially secure and independently wealthy by setting up their own business, wherever they are, whatever their background. That’s why he also founded and became Chairman of MicroLoan Foundation Australia (MLFA), a charity which, to date, has provided over $750,000 in loans to impoverished women in Malawi to allow them to start their own business and improve life for themselves and those who depend on them.
Originally from Uxbridge, UK, after practising as a quantity surveyor, Brian emigrated to Malawi in 1966, where he established several successful businesses, most notably a building and development company,before moving to Perth, Australia, in 1975
Where to find Brian Keen online
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Interview Nine Planning Franchise Territories
by Brian Keen
Working out territories for a franchise system can open up huge money-making opportunities but it can be tricky, and getting it wrong can frequently lead to expensive and sometimes fatal mistakes, bringing problems and hardship for all concerned.
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