Caryn Ginsberg has spent more than a decade helping animal protection advocates utilize proven strategy and marketing approaches to get better results. She has worked with the ASPCA, The HSUS, PetSmart Charities, Farm Sanctuary, Humane Farm Animal Care, and RedRover, among others. She has served on boards of directors and advisory boards, including for the Institute for Humane Education and the Humane Research Council. Clients and colleagues appreciate Caryn's ability to get to the heart of what matters, focus on what’s actionable, and generate new ideas.
As a classroom instructor, she has led marketing courses in the MBA program at Johns Hopkins University. She also taught social marketing and strategic management in a joint program of Johns Hopkins and Humane Society University (HSU). Her online courses for HSU include Building an Effective Campaign: Research and Planning (co-developed with Heidi Prescott); Social Marketing; Statistics Surveys and Scorecards; and Measuring Effectiveness.
A popular speaker, Caryn has presented at the Taking Action for Animals conference, the Animal Rights National Conference, and Animal Care Expo as well as meetings of Animal Grantmakers and the National Council on Pet Population Study & Policy. She is co-author with the ASPCA's Bert Troughton of Making Plans to Make a Difference: Business Planning for Shelters to Inspire, Mobilize, and Sustain Change. She has also written articles for The Animals’ Agenda, Vegetarian Journal, and Executive Update.
Caryn holds an MBA from the Stanford Graduate School of Business and an A.B. in economics/mathematics from Dartmouth College, where she played varsity ice hockey. She earned an advanced certificate in marketing design from Sessions College for Professional Design. Her favorite animals are sheep, and her backyard is full of birds and squirrels who let her know when the feeders are empty.
Where to find Caryn Ginsberg online
Where to buy in print
Animal Impact: Secrets Proven to Achieve Results and Move the World
by Caryn Ginsberg
Discover how leading advocates – working individually and in organizations from grassroots to global - create change. You'll learn techniques that are transforming advocacy… and the world. Inspiring stories and practical how-tos make Animal Impact a must-read for anyone who cares deeply about animals. Recommended by VegNews, Peter Singer, Wayne Pacelle, Bert Troughton, Esther Mechler, and more.
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