CHERI TREE is a best-selling author, professional keynote speaker, executive business coach, world-renowned sales trainer, and entrepreneur. She is the Founder and CEO of BANKCODE, with clients in more than 40 countries worldwide. Cheri has spoken to hundreds of thousands of entrepreneurs and sales professionals globally. She has been featured in numerous international publications and shared the stage with icons such as Tony Robbins, Robert Kiyosaki, Suze Orman, Les Brown, and Sir Richard Branson. Cheri has also lectured at Harvard University and UC Berkeley, and she is considered the number one personality sales trainer in the world. She lives in Laguna Beach, California.
Why They Buy: “Why your prospects buy” is exponentially more important than “how you sell.” Companies spend thousands of hours and millions of dollars teaching their people how to sell, instead of investing in the only question that matters to the bottom line: “Why do they buy?” Cheri Tree reveals the answer in her game-changing book.