Chip Averwater is chairman of Amro Music Stores in Memphis, TN, one of the largest musical instrument retailers in the U.S. He is a third-generation retailer and has spent 40 years building his own stores and assisting other retailers. Chip has written for national retailing magazines, and has been a featured speaker on retailing at meetings and conventions in the U.S., Australia, Germany, and China.
Retail Truths is a collection of over 400 lessons on retailing that he's gathered from experience as well as from is mentors and retailer friends.
Where to find Chip Averwater online
This member has not published any books.