An engineer, scientist, and business coach offers a 60-year perspective of what truly makes a business work.
In his fourth year as a budding electronics engineer, Bill Caswell discovered the first taste of the complex managing puzzle. More than 50 years later, after a stint coaching firms all over the world to individual successes, he found that the complex is really quite simple.
All too often, in our efforts to be ambitious and succeed in life, we fight against nature's laws and fail. What would happen if we could understand some of the basic natural principals and apply them effectively? As well, if things aren't going quite right, could a new perspective on nature provide us insights to help us recover and move forward?
Learn the basic guidelines for effective marketing for architectural, engineering or construction-related businesses. You will discover the true meaning of the word "brand" and why successful marketing is much more about your client relationships/experience than advertising. This volume will give you a solid grounding on the basics of effective marketing for your business.
How can architectural, engineering and construction businesses profit from social media? Learn the do's and don'ts of Facebook, Twitter, LinkedIn, Google Plus and other services and what you can actually expect to achieve establishing and maintaining profitable client relationships. This book offers straightforward and practical ideas on how to put social media to work economically.
Learn practical ideas and specific strategies for construction marketing including how to effectively advertise, use Internet resources, association memberships, trade shows, obtain media publicity and other resources and systems to achieve the best possible results for the lowest cost. Best read in companion with Vol. 1 ISBN 978-0-9810816-2-5.
Marketing in the architectural, engineering and construction industries lags behind most others in sophistication and strategies. Many professional practices and contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand.