Location: United Kingdom
Member Since:
Nov. 23, 2015
Consilience Group UK
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Wine in China: Insights on a Burgeoning Industry in an E/M Commerce Context
by Can Akalin & Lawrence Lazar
Price:
$29.00 USD.
Words: 9,380.
Language:
English.
Published: November 23, 2015
by
Consilience Group UK.
Categories:
Nonfiction » Business & Economics » International / economics
This research explores the developments and recent trends of the wine industry in global context and, more specifically in China. It later focuses on with Chinese electronic and mobile commerce space and its current and future significance for wine industry. The findings are analysed by data, tested with interviews and taken further to understand mobile ordering behaviour of Chinese young adults.