Saiful Islam was born on Malang, Indonesia on May 20th 1982. He has been graduated from Brawijaya University Malang-Indonesia as Electrical Engineer. He has been working on technical field as Core Network Engineer on PT. Telekomunikasi Seluler since 2008.
He made his own research about several marketing issue such as Subliminal Advertising, Brand Utility and developing new concept which combine those two previous techniques named Anchor Branding.
Since 2006 He hwon several marketing idea competition in national level about branding and marketing in strategic level.
In 2012 He also recognized as one of Telkomsel Intellectual Knowledge Assets by his writing about marketing and branding issue with title “Shifting Branding Paradigm from Push Media to Pull Media”.
This book contains fresh ideas about branding strategy and techniques that bring brand generosity principle which are not only easy to be understand, but also very practical to be executed. Brand generosity is a global code that can be accepted on any kind of customers. Brand generosity is one of the most powerful marketing tools which is known as the strategy without rejection.