Daniel is an active social psychologist with an interest in how the study of psychology can improve our lives on an everyday basis. His research is consistently published in scientific journals and covers areas such as group decision making, social influence and motivation and has been applied to domains such as performance, habit and addiction.
More generally, Daniel believes psychology should be available to all at affordable prices in accessible ways. He loves writing for a non-academic audience, and you can catch up on his musings on this subject at www.psychologyitbetter.com - a blog discussing how a deeper understanding of psychology can improve our well-being, performance and life!
'It seemed like a good idea at the time' is a thought many of us have had, and all of us want to avoid! This book will help you make better decisions - starting today. Written by an expert in the field, this lively and informative volume will help you understand how different cognitive systems introduce systematic errors in the way we think and how to overcome them to improve your decision making.