Location: Italy
Member Since: April 24, 2015

Sign in to subscribe to email alerts for Massimo Moruzzi

Massimo Moruzzi

Biography

Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and now Canada (Transit App).

Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?

Smashwords Interview

Who are you and what do you do in life?
I am a former blog-star, at least in Italy (dotcoma.it: now in English!). I have also worked in Marketing, Biz Dev or Sales positions for Start-ups of different stripes (consumer reviews, online dating, classifieds, blog search engines, viral marketing, E-Commerce, SaaS, you name it!) and from more countries that I can probably remember (Germany, France, Italy, Sweden, Ireland, Denmark, Spain, the UK and now Canada). I am currently launching Montreal-based mobile app Transit App in Italy: we’re live in Milan and Rome!
When and why did you start writing?
I started blogging in the summer of 2001, when the dot-com I was working for was about to do some “right-sizing” and I knew I was the next one in line anyway. It was sad to see a group of friends and talented colleagues go, but I can’t say I was surprised. We were a real dot-com: we had no revenue, and our business model at the time was supposed to be about selling Banner Ads. Actually, letting an Ad Network sell Banner Ads for us. That is, the same Banner Ads that I wouldn’t touch with a stick when I was doing the ad-buying.
Read more of this interview.

Where to find Massimo Moruzzi online

Website: http://www.whathappenedtoadvertising.com/
Twitter: @dotcoma
LinkedIn: https://www.linkedin.com/in/moruzzi
Blog: http://www.dotcoma.it/

Series

15 Pertanyaan by
15 Pertanyaan tentang...
15 Pertanyaan Tentang Media Sosial
Price: Free!
15 Pertanyaan Tentang Periklanan Native
Price: Free!
15 Pertanyaan Tentang Periklanan Online
Price: Free!
15 Perguntas by
15 Perguntas sobre...
15 Perguntas Sobre Media Sociais
Price: Free!
15 Perguntas Sobre Publicidade Nativa
Price: Free!
15 Perguntas Sobre Publicidade On-line
Price: Free!
15 Domande by
15 Domande su... Dei brevi libri per capire come stanno veramente le cose e non come ce le raccontano.
15 Domande sulla Pubblicità su Internet
Price: Free!
15 Domande sui Social Media
Price: Free!
15 Domande sul Native Advertising
Price: Free!
15 Questions by
15 Questions about... A series of short books to help us understand things and debunk conventional wisdom.
15 Questions About Online Advertising
Price: Free!
15 Questions About Social Media
Price: Free!
15 Questions About Native Advertising
Price: Free!

Books

La ideología de Internet. De A como en Aplicación a Z como en Zipcar by
Price: Free! Words: 7,350. Language: Spanish. Published: July 27, 2021. Categories: Nonfiction » Law » Privacy, Nonfiction » Politics & Current Affairs » Democracy
Nos dicen que Internet y el mercado son la solución a todo tipo de problemas. ¿Pero es verdad? ¿Big Data nos ayudará a entender el mundo? ¿Está realmente Internet del lado de la democracia? ¿Es Internet la frontera o nos enfrentamos a la mayor concentración de poder económico de todos los tiempos? ¿Las ciudades inteligentes tienen sentido? ¿Qué pasa con la economía colaborativa? ¿Los autos autóno
İnternet İdeolojisi: A'dan Z'ye by
Price: Free! Words: 5,650. Language: Turkish. Published: May 8, 2021. Categories: Nonfiction » Law » Science & Technology, Nonfiction » Politics & Current Affairs » Democracy
İnternetin ve pazarın her türlü soruna çözüm olduğu söyleniyor. Ama doğru mu? Büyük Veri dünyayı anlamamıza yardımcı olacak mı? İnternet gerçekten demokrasinin tarafında mı? İnternet Sınır mı, yoksa tüm zamanların en büyük ekonomik gücü yoğunluğuyla mı karşı karşıyayız? Akıllı Şehirler mantıklı mı? Paylaşım Ekonomisi ne olacak? Kendi kendine giden arabalar gelecek mi?
Интернет-Идеология - от А до Я by
Price: Free! Words: 6,230. Language: Russian. Published: May 8, 2021. Categories: Nonfiction » Politics & Current Affairs » Democracy, Nonfiction » Social Science » Media studies
Нам говорят, что Интернет является решением всех проблем. Но так ли это на самом деле? Помогут ли Большие данные понять наш мир? Действительно ли Интернет на стороне демократии? Ограничен ли Интернет? Или в нем находится самая большая концентрация экономической мощи всех времен? Есть ли смысл в Смарт-городах? А как насчет экономики совместного потребления? Будущее за беспилотными автомобилями, или
A Ideologia Da Internet: De A Como Em Aplicativo a Z Como Em Zipcar. by
Price: Free! Words: 7,270. Language: Portuguese. Published: September 24, 2020. Categories: Nonfiction » Politics & Current Affairs » Democracy, Nonfiction » Social Science » Sociology
Dizem que a Internet e o mercado são a solução para todo tipo de problema. Isso é verdade? O Big Data nos ajudará a entender o mundo? A Internet está realmente do lado da democracia? A Internet é a fronteira ou estamos enfrentando a maior concentração de poder econômico de todos os tempos? As smart cities fazem sentido? E a economia compartilhada? Os carros autônomos são o futuro?
Ideologi Internet: Dari A Seperti Aplikasi Sampai Z Seperti Zipcar by
Price: Free! Words: 7,030. Language: Indonesian (Bahasa Indonesia). Published: September 20, 2020. Categories: Nonfiction » Politics & Current Affairs » Democracy, Nonfiction » Law » Privacy
Akankah Big Data membantu kita mengerti tentang dunia? Apakah Internet benar-benar ada di pihak demokrasi? Apakah Internet adalah batasannya, atau apakah kita sedang menghadapi konsentrasi terbesar dari kekuatan ekonomi sepanjang masa? Apakah Smart Cities masuk akal? Bagaimana dengan Sharing Economy? Apakah mobil yang bisa mengemudi sendiri adalah masa depannya?
15 Pertanyaan Tentang Periklanan Native by
Series: 15 Pertanyaan. Price: Free! Words: 2,270. Language: Indonesian (Bahasa Indonesia). Published: September 10, 2020. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Apakah periklanan native itu sesuatu yang baru, atau apakah hanya sebuah permainan baru? Apakah itu sama dengan pemasaran konten? Bagaimanakah keterkaitannya dengan pemasaran melalui Sosial Media? Apakah periklanan native bekerja? Apakah ada dampak negatifnya terhadap masyarakat? Apakah sebaiknya periklanan native dideregulasi, atau sebaiknya justru semakin diregulasi dengan serius?
15 Pertanyaan Tentang Media Sosial by
Series: 15 Pertanyaan. Price: Free! Words: 2,510. Language: Indonesian (Bahasa Indonesia). Published: September 10, 2020. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
Apakah semua hype seputar media sosial masuk akal? Apakah orang benar-benar ingin "terlibat" dengan merek? Apa itu Jejaring Sosial? Mengapa kita mulai meyebutnya media sosial? Apa yang dimaksud pemasaran melalui media sosial? Apakah para perusahaan melakukannya dengan benar? Apakah media sosial berguna untuk layanan pelanggan? Apa yang terjadi sekarang setelah “makan siang gratis” dari “earned med
15 Perguntas Sobre Publicidade Nativa by
Series: 15 Perguntas. Price: Free! Words: 2,430. Language: Portuguese. Published: September 8, 2020. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Public relations
A publicidade nativa é algo novo ou apenas um novo nome? É o mesmo que marketing de conteúdo? Como isso se relaciona com o marketing de mídia social? A publicidade nativa funciona? Isso tem consequências negativas para a sociedade? A propaganda nativa deve ser desregulamentada ou deve ser regulamentada com mais seriedade?
15 Perguntas Sobre Media Sociais by
Series: 15 Perguntas. Price: Free! Words: 2,640. Language: Portuguese. Published: September 3, 2020. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Marketing
Todo o hype em torno das media sociais faz sentido? Não é hora de alguém tentar desconstruir toda essa besteira? O que são mídias sociais? São os mesmos sites que costumávamos chamar de redes sociais? Por que começamos a chamá-los de media sociais? O que é marketing de media sociais? As empresas estão fazendo certo? Faz sentido enviar pessoas que visitam seu site para o Twitter e o Facebook?
15 Pertanyaan Tentang Periklanan Online by
Series: 15 Pertanyaan. Price: Free! Words: 2,710. Language: Indonesian (Bahasa Indonesia). Published: August 30, 2020. Categories: Nonfiction » Business & Economics » Marketing / direct, Nonfiction » Business & Economics » E-commerce / internet marketing
Pertanyaan sesungguhnya adalah: Apakah Iklan Online memang bekerja? Sayangnya, mustahil untuk memberikan jawaban yang sederhana untuk pertanyaan yang tampaknya singkat dan jelas ini. Pertama-tama ini bukan satu pertanyaan, tetapi setidaknya tiga pertanyaan. Pertanyaan yang tepat untuk ditanyakan adalah: Iklan online bekerja untuk siapa? Apakah Iklan Banner, yang dulunya kita sebut Iklanan Interakt
15 Perguntas Sobre Publicidade On-line by
Series: 15 Perguntas. Price: Free! Words: 2,730. Language: Portuguese. Published: August 30, 2020. Categories: Nonfiction » Business & Economics » Marketing / direct, Nonfiction » Business & Economics » E-commerce / internet marketing
A verdadeira questão é: a publicidade online funciona? A pergunta certa a fazer seria: para quem funciona a Publicidade Online? Os anúncios em banner, o que antes chamamos de publicidade interativa e agora chamamos de anúncios gráficos porque ninguém clica neles, e muito menos "interage" com eles, funcionam para editores? Eles funcionam para anunciantes? Ou eles apenas trabalham para os intermedi
The Internet Ideology: From A as in Advertising to Z as in Zipcar by
Price: Free! Words: 7,190. Language: English. Published: March 31, 2019. Categories: Essay » Business, Nonfiction » Computers & Internet » Internet
We are told that the Internet and the market are the solution to every kind of problem. But is it true? Will Big Data help us to understand the world? Is the Internet really on the side of democracy? Does it make sense to make gamify everything? Is the Internet (still) the Frontier? Or is that era past us and we are now faced with the greatest concentration of economic power of all time?
L'ideologia di Internet: Dalla A di App alla Z di Zipcar by
Price: Free! Words: 8,770. Language: Italian. Published: January 28, 2019. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Public relations
Viviamo in tempi in cui Internet e la tecnologia sembrano talmente vincenti che si dà per scontato che debbano vincere. Ma davvero Internet è la tecnologia di tutte le tecnologie? E' imbattibile? Deve vincere per forza? Ha un fine e dei valori propri? Sono condivisibili? Non vi si deve opporre resistenza?
15 Domande sul Native Advertising by
Series: 15 Domande. Price: Free! Words: 2,320. Language: Italian. Published: August 28, 2017. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Public relations
Continui a sentir parlare di native advertising ma non sei sicuro di sapere cos'è? Sei stanco di sentire il tuo capo parlare di content marketing, infliuencer advertising etc a rampazzo? La vita è troppo breve per essere gentili. Compra questo libro in versione cartacea e lasciaglielo sulla scrivania.
15 Questions About Native Advertising by
Series: 15 Questions. Price: Free! Words: 2,390. Language: English. Published: July 24, 2017. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » E-commerce / internet marketing
What is native advertising? Is it a new practice, or little more than a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for society? Should native advertisement be deregulated, or should it be more seriously regulated?
15 Domande sui Social Media by
Series: 15 Domande. Price: Free! Words: 2,620. Language: Italian. Published: January 26, 2016. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing
(5.00 from 1 review)
Cosa sono i social media? Sono gli stessi siti web che fino a poco tempo fa chiamavamo social network? Perché abbiamo iniziato a chiamarli social media? Ha senso mandare i visitatori del proprio sito su Twitter e Facebook? Davvero le persone vogliono una "relazione" con i brand? E le aziende vogliono avere "conversazioni" con i loro clienti?
15 Questions About Social Media by
Series: 15 Questions. Price: Free! Words: 2,590. Language: English. Published: January 14, 2016. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing
(5.00 from 1 review)
Does all the hype surrounding social media make sense? What are social media? Are they the same websites we used to call social networks? Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers? What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?
15 Domande sulla Pubblicità su Internet by
Series: 15 Domande. Price: Free! Words: 2,870. Language: Italian. Published: September 30, 2015. Categories: Nonfiction » Business & Economics » Advertising
Funziona la pubblicità su Internet? Funzionano i banner, la "Pubblicità Interattiva" che ora chiamano "Pubblicità Tabellare" (Display) perché non clicca, e tanto meno “interagisce”, nessuno? Per chi funzionano? Funzionano per gli Editori? Funzionano per gli Inserzionisti? O funzionano solo per le aziende della Silicon Valley che si occupano di tecnologia e intermediazione?
15 Questions About Online Advertising by
Series: 15 Questions. Price: Free! Words: 2,620. Language: English. Published: July 31, 2015. Categories: Nonfiction » Business & Economics » Advertising, Nonfiction » Business & Economics » Marketing / direct
(4.67 from 3 reviews)
Does Online Advertising work? The right question to ask would be: for whom does Online Advertising work? Do Banner Ads, what we once called Interactive Advertising and now call Display Ads because nobody clicks on them, and much less "interacts" with them, work for Publishers? Do they work for Advertisers? Or do they just work for the Middlemen based in Silicon Valley?

Massimo Moruzzi's tag cloud

advertising    advertorial    advertorials    anlise crtica da internet    banner    big data    cloud    crtica e internet    crtica internet    democracia    democracy    digital advertising    disruption    evgeny morozov    gamificacion    gamification    guia da internet    ideologi internet    ideologia    ideologia da internet    ideologia internet    ideology    iklan native    iklan native facebook    iklan native twitter    internet    internet ideology    internet of things    kampanye melalui media sosial    kritik internet    marketing online    marketing web    media sociais    media sosial    midia sociais    monopoli di internet    morozov    nativa    native    native advertisement    native advertising    online advertising    online marketing    open data    pemasaran melalui facebook    pemasaran melalui media sosial    pemasaran melalui twitter    pemasaran native    pemasaran online    pemasaran web    pengawasan kapitalisme    periklanan    periklanan digital    periklanan melalui sosial media    periklanan native    periklanan online    periklanan programatik    privacy    programatik    pubblicita    pubblicita internet    pubblicita online    pubblicita web    publicidade    publicidade facebook    publicidade media sociais    publicidade midia sociais    publicidade nativa    publicidade online    publicidade twitter    russian    sharing economy    silicon valley    smart cities    smart city    social media    social media marketing    sosial    turkish    vale do silcio    web marketing   

Massimo Moruzzi's favorite authors on Smashwords

Stefano Boscutti
Latest book: Boscutti's Elvis Presley (Novel).
Published November 10, 2012.
Visit their website

Smashwords book reviews by Massimo Moruzzi

  • The Ad Agency on Aug. 05, 2015

    What happens to Advertising when it has to be strictly factual - information without persuasion - to conform to the ASS (Advertising Supervisory Staff) guidelines? Great read.