After serving as Public Enterprise Group Inc.’s President, Michael D. Riley retired in 2007. He had helped clients from New York to Washington get nearly one hundred million dollars in new revenue. Riley previously worked as a partner and officer for major advertising agencies, serving such clients as Procter & Gamble, Dole Foods, and Coca-Cola Company as a senior marketing planner for their brands. He earned both undergraduate and graduate degrees in marketing communications from Northwestern University.
Here's the first book to explain the new principles of public finance now known as "municipal marketing." It provides dozens of recipes showing how governments can get businesses to help cut tax rates. It's written by a pioneering expert who helped to develop these methods. He shows how they can cover up to two percent of municipal revenue needs.