E. Craig McKay

Smashwords Interview

What book marketing techniques have been most effective for you?
Personal approaches to bookstores are potentially stressful, but also exciting. When you are meeting a potential vendor of your books you are really putting yourself out there. I've sold wines to restaurant and learned to live with rejection, but when I'm trying to interest a bookseller in carrying my books it is very personal. If my writing is rejected, or ignored, it's as if I am being dismissed. Offering my books on Amazon or as electronic books is easier, but it lacks the human touch. Therefore, whenever I can I try to interest stores in mounting book signings or readings. Sometimes I'm not aware of the effectiveness, but it feels like the right approach to me.
Describe your desk
My desk feels like a nest to me. I surround myself with pictures, objects, and tools (including reference works) and settle in to write, edit, revise, create, or evaluate. As I'm sure it is for many, my desk is also a control center a site from which to contact the world.
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