New Media Handbook: For Local And State Election Campaigns
By Florian S. Gust
Published: March 19, 2012.
When it comes to new media, political candidates need to know all their options, in order to make the right decisions on how to use the internet and social networks for their election efforts.
Understanding how social media works is essential, and the New Media Handbook therefore provides a general overview of the most important platforms and how to use them for campaign purposes.