What Every CIO Wants - A Guide for Global Technology Salespeople
on June 12, 2012
What ?!? I can only give 5 stars ?? If I could give 6 I would. The book is brilliant - truly cuts to the chase when selling and marketing to C-Level executives. If a salesperson can grasp these concepts, and put them into proper use, he/she should absolutely kill it.
The conversational tone of the book is a big plus as well.....Mr. O'Donnell is not talking down to you, he's talking WITH you and he wants to help. And if there's a more qualified person to help in this case, I don't know who he or she may be. Bravo.