This is how ALL DIY books should be written, by someone that has tried and failed/succeeded by the different things he's done in the self-publishing industry.
Mr. Kroese gives you real-life examples of what worked for him but doesn't tell you to do the same, like most DIY authors, because you may not get the same result.
"Self-Publish Your Novel" is an excellent read. Even if you aren't looking to self-publish right now, it's worth downloading a copy just and flipping through.
There is some valuable first hand knowledge in this ebook.