I dragged Joe away from his high-flying career in an artsy ad agency when he was just 19 because I needed someone who was good at making stuff up (I mean marketing copy, not lies!) and thought having an in-house design and branding expert would be good for business. I was right!
With Joe’s help we’ve battered the competition in all kinds of fields, from online marketing (we were there at the start) to consulting (we grew our business in record time) and writing (our Gorillas Want Bananas book was a huge commercial success) to publishing (I still don’t know how we managed to publish and sell so many books in just a couple of years).
Although I dragged him away from a steady job Joe will readily admit he wasn’t really suited for the arty-farty life anyway. Of course, he’s the most creative person I know but that’s grounded in a real desire to make everything he does translate into turning into cash for the people he helps.
Joe’s not into design for design’s sake, which is refreshing! If you were to ask Joe what he does for a living he’d probably say, “I make books” (which could be confused with running a betting shop in the UK) but his skills go a lot deeper than that. He’s also trained extensively in Neurolinguistic Programming since the late nineties and applies what he’s learned to sell more books, write faster and bring the best out of our authors, and to devastating effect too.
Where to find Joe Gregory online
Where to buy in print
This member has not published any books.