It's Time to Fight Back (2013 revised edition)
By Richard Pakey
Published: May 3, 2013.
If you own or run an opticians practice in the UK you need this book. It shows you how to win more new clients, get them to ethically visit you more often, and increase your average dispense values. The authors work with more than 50 practice owners growing their businesses. See more at www. opticiansmarketing.co.uk