Jack Lander is an entrepreneur, inventor, and author. In his pre-teen years he washed dishes in a restaurant, swept ups tons of sawdust in a millwork factory, and delivered newspapers. His first entrepreneurial venture, at age 14, was bottling his own brand of lighter fluid during a shortage. Since that time he has started 15 businesses, as well as having had a successful corporate career as an electro-mechanical project engineer, and manufacturing-process engineer.
He has been issued 13 patents on devices as different as a bicycle transmission to replace the derailleur, a probing device for integrated circuits, and laparoscopic surgical instruments. He has three more patents awaiting issue at the time of this writing.
Jack has authored four published books prior to this one, and has been a featured columnist for Inventors’ Digest magazine for the past 16 years. In addition to his writing, he mentors startup entrepreneurs and inventors on a one-on-one basis.
Possibly the best available entrepreneurial guide for the man or woman who wants to start their own business, and doesn't know where to start. Heavy on civilized marketing methods. Covers how to find or create a profitable product; how to position it; and how to create customers, and influence them to buy.