John Cook


John Cook’s career in healthcare has spanned over 35 years in revenue cycle management, client relations, writing, and speaking. He continues to reach healthcare workers through presenting “Taking the Cuss Out of Customer Service,” teaching the essentials of an exceptional patient experience. A graduate of Appalachian State University’s Walker College of Business, he served 22 years as Director of Revenue Cycle at Watauga Medical Center (Appalachian Regional Healthcare System) in Boone. He currently works as Chief Client Officer for Professional Recovery Consultants, Inc. John remains active in his community and the healthcare arena.
He may be reached at jcook[at]


The Six Million Dollar Question: A Guide for Health Care Organizations Struggling with Cash Flow
Price: Free! Words: 4,020. Language: English. Published: April 9, 2018. Categories: Nonfiction » Business & Economics » Accounting / managerial
Medical providers are among the best trained to talk about uncomfortable problems. Yet when it comes to money, many health organizations fall short. Financial challenges rank No. 1 on the list of hospital CEOs’ top concerns. Find out how to transform your hospital or healthcare group from having cash flow problems to getting paid on time without complaint — all thanks to one simple question.