Jenny Cao-Wu is the founder of Freshionable.com, an online boutique and marketplace providing stylish career attire for today’s fashion forward, young professional. Having faced the challenge that many women encounter in not being able to find career attire that fit their personality and style, Jenny founded Freshionable to provide women accessible, unique, yet professional clothing that would enable them to more effectively express their personal brand. Jenny also blogs about fashion at www.caobella.com and has been a guest style contributor to Lucky Magazine and The Daily Muse. Jenny graduated cum laude from Harvard University, where she studied economics and neurobiology. Currently, she resides in Honolulu, Hawaii.
In this book on style and personal branding, Jenny Cao-Wu, a former strategy consultant turned stylist and fashion entrepreneur, lays out the guidelines for stylish and appropriate office attire that every successful career woman needs to know.