John C. Beck

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Good vs Good, Understanding Misunderstandings
Professor John Beck shows how we all make decisions based on our own Eight Great Goods. Want to know what they are? And how to use them to make better decisions? Watch! Then read his new book, Good vs Good.


Good vs Good: Why the 8 Great Goods are behind every good (and bad) decision
Price: $9.99 USD. Words: 69,440. Language: English. Published: July 22, 2013 by North Star Books. Categories: Nonfiction » Business & Economics » Management
This book is philosophy of the most practical kind. Based on six years of research in more than 20 cultures and involving over 3000 people, Good vs Good describes eight categories of Goods on which we all make our daily decisions. Each of us has our own almost unique prioritization of these goods—but it is an unspoken, unexamined order that makes our decisions erratic and unpredictable at times.

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