An industry insider with decades of experience tells how to avoid the pitfalls that send almost all of music industry newcomers running back home. "How to Fail" is loaded with practical advice, along with soulful insights to the heart of the business.
Author Joe Johnston, inventor of McDonald's famous Happy Meal, sees untapped creativity in everyone, and he can help. This helpful and inspiring how-to of "making stuff" is for artists, parents, homemakers, musicians, and everyone else who wants to be as creative as they can be. Johnston shares The Four Dimensions of highly creative living.