Dr. Kisholoy Roy is a PhD in Management from IIT (Indian School of Mines), Dhanbad. He is a certified Accredited Management Teacher (AMT) who has been into teaching Management for several years now at the post graduate level. Dr Roy has authored several books on management apart from authoring various case studies, articles and research papers. He is presently engaged as an independent trainer and consultant in digital marketing and brand communication apart from his engagements as a faculty in Marketing with various B-schools.
Pets can make a house lively and exciting. They can change the overall ambiance of a domestic setting and bring more purpose to its individuals and their lives. A Dog the House is one story that is sure to strike an emotional chord with all those who consciously or unconsciously love pets and believe that they can truly be the epicenter of happiness in a house
This unusual story of lust is set in 1850 AD. A Conditional Affair is a boldly told tale that germinates out of compulsion and one's absolute enchantment and addiction to the luxuries around. Set in the fictional princely state of Partapgarh in India's central provinces, this story is surely an engaging tale with a difference.
Case studies facilitate practical learning in classes and teaching notes offer direction to such learning. This book covers both the aspects of writing effective teaching notes for business cases as well tells how to effectively teach business case studies in class
The book chronicles the iconic test match at the Eden Gardens between India and Australia where Indians under Sourav Ganguly came from behind to win a test match against all odds and with all brilliance.
This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands and of celebrities endorsing those brands successfully.
The book offers in depth theoretical perspective of gender portrayal in advertisements; specifically speaking Indian advertising. It also contains various case studies of brands over the years that have highlighted women in a positive way and have in fact gone on to become trendsetters in the industry.
This book is classified into three pertinent sections. The first section introduces readers to the concept, structure and purpose of case studies. The second section deals with how to write case studies in an effective and engaging manner. The third section focuses on teachers who are expected to teach core management concepts through case studies.