Leslie Sutherland, CA-AM, is Marketing Practice Lead at Phoenix Consulting Group in Silicon Valley. Leslie is a veteran marketing executive with expertise in global and partner marketing as well as marketing communications. Leslie is actively involved in best practices formation for marketing and partnerships and is on the teaching faculty for the American Management Association. From 2005 - 2008, she was a global board member of the Association of Strategic Alliance Professionals (ASAP). Leslie on the board and is a past-president of the Silicon Valley/Northern California Chapter of ASAP, and is also a past board member of the Silicon Valley Chapter of the American Marketing Association. Some of the organizations she's worked with include Apple Computer, Adobe, Cisco, Intuit, PayPal, SAP and VMware. Leslie holds a B.A. in International Relations from U.C. Davis.
Leslie Sutherland conducts messaging processes for organizations large and small. From global enterprise to single product messaging, contact Leslie if you are looking for a messaging expert to lead your next messaging and positioning process at firstname.lastname@example.org.
Where to find Leslie Sutherland online
Before the Brand: Using Positioning and Messaging to Build Brand Identity
(5.00 from 4 reviews)
By Leslie Sutherland
Published: February 10, 2011.
How is your brand perceived? Unless you consciously define your brand, your customers will create their own perception. This book helps you take control of your brand by defining what your brand is before your marketplace does. It contains a step-by-step process to create positioning, value propositions and messaging, making it much easier to influence customer perception of your brand.
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