Le Tran Bao Phuong

Biography

Mr. Le Tran Bao Phuong is known as one of the leading experts in Public Relations industry.

He got his Master of Communication from the University of Stirling (UK), and has assumed the position of communications counselor for several major labels and brands (such as GlaxoSmithKline, Ajinomoto VN, Kimberly Clark, Mead Johnson Nutrition, Study Group International, Rosatom, Vietrade, Communist Youth Union, UNESCO-CEP, etc),

He also gives lectures on public relations at the major universities (University of Social Sciences and Humanities, Van Lang University, Hoa Sen University, and the University of Culture, etc)

With years working in the field of PR communication, he has conducted many specialized studies, notably the "Secret Power" book about PR market which is highly received.

Currently the book "Secret Power" has been translated into English and is published on Amazon (called Secret Power). This is the first and the only book about PR from Vietnam to share technical knowledge and the power of PR to the entire world.

With the success of this book, he has become one of the prestigious experts that entrepreneurs consult and listen to on creating communication strategy and the application of public relations.

More about him: https://vimeo.com/143219061

Website: http://letranbaophuong.com/

Smashwords Interview

What book marketing techniques have been most effective for you?
They are:

- The secret power: Reveals the 5 supreme arts of influencing the behavior of the crowd of Le Tran Bao Phuong
- Strategic Public Relations of Ronal D. Smith
Where did you grow up, and how did this influence your writing?
Sharing excellent ideas for people so that I could help them grow and succeed as much as possible.
Read more of this interview.

Where to find Le Tran Bao Phuong online


Where to buy in print


Videos

HTV9 phóng sự về sách Quyền năng bí ẩn
HTV9 phóng sự về sách Quyền năng bí ẩn

The 2 secret PR books
Nguồn gốc 2 quyển sách PR bí ẩn - The 2 secret PR books

Secret Power - An apical PR book
Một quyển sách PR đỉnh cao Quyền năng bí ẩn Secret Power - An apical PR book

PR Guru Le Tran Bao Phuong
PR Guru Le Tran Bao Phuong

Books

GIẢI MÃ BÍ MẬT PR: 101 câu hỏi thường gặp (Tập 1)
Price: $3.00 USD. Words: 17,670. Language: Vietnamese. Published: June 17, 2016. Categories: Nonfiction » Business & Economics » Public relations
Chúng tôi tin rằng quyển sách điển hình của ngành PR sẽ giúp ích rất nhiều cho các bạn học sinh THPT trong việc xác định liệu PR có phải là định hướng nghề nghiệp của đời mình, đồng thời quyển sách cũng giúp bổ sung hành trang vào nghề vững chắc cho các bạn sinh viên ngành PR, Truyền thông, Báo chí, Quảng cáo, Marketing và Quản trị kinh doanh.
SECRET POWER: Reveals the 5 supreme arts of influencing the behavior of the crowd
Price: $10.00 USD. Words: 80,470. Language: English. Published: February 15, 2016. Categories: Nonfiction » Business & Economics » Public relations
The book Secret Power is about a type of power which could disseminate profoundly and form powerful thought, opinion or knowledge which in turn can be used to shape the attitude and influence the emotion of the crowd, thus directing the crowd’s behavior according to the will of the user. Phuong also shows us quite a few things about dark PR techniques (Dark Art) in business which are being used
"Ngành PR Việt Nam: Có cần một Hiệp hội PR?"
Price: $5.00 USD. Words: 22,180. Language: Vietnamese. Published: July 3, 2015. Categories: Essay » Business
Việt Nam vẫn chưa có Hiệp Hội Quan hệ Công chúng (Hiệp hội PR) trong khi các quốc gia Đông Nam Á khác như Indonesia, Malaysia, Singapore, Thái Lan, Philippine đã có các hiệp hội PR của riêng họ cách đây 40 – 50 năm.
PR industry in Vietnam needs an PR association?
Price: $5.00 USD. Words: 17,700. Language: English. Published: July 3, 2015. Categories: Essay » Business
Vietnamese PR practitioners have not been able to be gathered due to lack of the qualified advocacy/proponent, no commitment of contribution of time and financial resources, especially due to benefit conflict. Remember that in-house practitioner is the client of PR agency practitioners in Vietnam, so they have conflicted benefits which could not be harmonized well. They could not be allies.
Quyền Năng Bí ẩn: Khám phá 5 nghệ thuật tối thượng gây ảnh hưởng đến hành vi đám đông (Tái bản 2017)
Price: $10.00 USD. Words: 125,430. Language: Vietnamese. Published: November 28, 2014. Categories: Nonfiction » Business & Economics » Public relations, Nonfiction » Business & Economics » Strategic planning
Quyển sách Quyền năng bí ẩn trình bày những kĩ thuật PR đỉnh cao được mong đợi từ lâu. Hơn 2000 bản đã được bán hết trong đợt phát hành đầu tiên. Và chúng tôi rất phấn khởi tái bản quyển sách này để đáp ứng nhiều hơn yêu cầu của bạn độc gần xa. Quyền năng bí ẩn là một trong những quyển sách hay nhất về Quan hệ công chúng (PR) từng được viết.

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