Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas and turns them into reality.
Liam began in office management before moving into sales and marketing. He was involved in the launch of Mace and VG group in Ireland. His experience extends into wholesale, retail, cash and carry, and consultancy on a national and international basis.
He worked for advertising agency O’Kennedy Brindley Advertising (which became Saatchi & Saatchi) before co-founding design and marketing consultancy Bernardini, Birkett & Gardner Ltd. For more than 20 years, his firm was responsible for corporate identities and marketing initiatives for blue-chip companies and SMEs.
His unique skill is to see matters from a design, marketing and sales perspective. Coupled with his comprehensive understanding of intellectual property, Liam can generate a unique way of looking at existing or new business opportunities.
Many people have good ideas, products or services but do not have the ability to commercialise them. In the absence of a worthwhile promotional fund, they cannot obtain essential media exposure. Liam can show them how to do it. Being the creator of brands and an inventor himself, he has ‘been there, done that’.
Liam is sought out as a pundit on intellectual property matters and has been repeatedly asked to speak to university classes, business groups and professional bodies, both national and international.
He is a consultant expert to the European Commission Framework Programme and past president of the Society of Designers in Ireland.
What's the story behind your latest book?
My aim is to help all those who want to launch a new business or refresh an existing one, as well as those who think they could be an inventor. I do this by making the processes easy to read and understand. Legal jargon is avoided and a step by step route to success is clearly and simply set out.
One book concentrated on how to brand and protect a business or service. The latest book shows how everyone can be an inventor and the means to protecting that invention.
What motivated you to become an indie author?
For many years I gave seminars and workshops internationally. My content, and delivery, makes the subject matter very accessible to the audience. In addition, everything is based on personal experiences, This comes through to everyone because my talks are packed with examples of what I have done and achieved. At the end of each gathering I would be approached by numerous attendees asking if I had written a book on all of the topics I covered.
I had to confess I did not.
Eventually, this embarrassment, drove me to write my first book, relating to trade marks/branding. The successful take-up of it encouraged me to write the second one, on inventions.
In this “Quick Guide” edition you will learn the important basic issues around patent requirements and use. For more extensive insights you are advised to purchase the entire book in either eBook or hard copy form. The entire book is titled "Wherever you are in the world You Are an Inventor"
In this “Quick Guide” edition you will learn the important basic issues around trade mark requirements and use. For more extensive insights you are advised to purchase the entire book in either eBook or hard copy form. The entire book is titled "How to Create a Trade Mark, Protect it and Build your Brand"
This book will inspire you to be an active inventor/innovator. Unlock your ideas and turn them into profitable reality. It shows you how to go through the stages from concept to sales. It tells you how to limit the downside risk and offers you a variety of options to your same objective - success.
You will learn how to devise your trade mark
The essential steps to ensure that you can use the mark
How to register and protect it
How to exploit multiple types of trade marks
The misconceptions regarding company names
Errors relating to domain names
How to use your branding to get free publicity
How to add value to your brand
A strategy to follow for expansion
Practical examples of trade marks