Lisa is the owner of Heart Ally Books, an independent publishing company. Before that, she owned a website design company specializing in creating websites for authors. For over 25 years, she has worked with both indie and traditionally published writers on everything from writing through publication and marketing. She has taught students from 10 to 80, both in person, locally, and online. Her customers range all over the US, Canada, and as far away as Australia. Mostly she coaches people one-on-one, and she loves public speaking. She's most proud of her children, adores her husband, and seems to be constantly surrounded by cats.
What do blog posts and ebooks have in common? Frustrated writers struggling to format them well. This book will give you hands-on experience with basic HTML and CSS giving you the power to tame your formatting nightmares.
Learn the landscape of the modern indie publishing world. This book defines common terms, explains standard practices, provides links to needed resources, and lays out the general procedures for taking a book from a great bit of writing to something people can purchase.
Blogging, managing a website, Facebook, Twitter, Pinterest, and more! How is a writer supposed to do all of that and still have time to write? This book covers the building blocks of a unique online presence and basic strategies for each platform. You'll learn the demographics of different social media networks and how to choose which ones to invest your time in.
Being a writer is serious business. You're selling more than a book. You're selling yourself as a writer. Learn strategies for creating your unique brand, and an experimental mindset that will keep you on track through the roller coaster ride of the industry.