The Liz Moore Story
For many years, Liz envisioned the perfect real estate company….a brokerage where all the greatest agents want to work, and where the business is solidly and predictably built on word of mouth referrals from loyal past clients and personal acquaintances. In 2001, she decided to make that vision a reality. She traveled extensively for several years, researching what were heralded as the best and the brightest brokerages across the country.
She was disappointed that from the West Coast to the North East, most real estate companies looked alike.
Convinced that there was a better way to practice real estate, Liz enlisted the guidance of Dyan Dobbyn, one of the nation's leading business development consultants. 10,000 local families were surveyed about their real estate experiences over the past five years. One message was loud and clear: too many families had frustrating and costly last minute surprises and expenses which made the overall real estate experience highly stressful.
The mission became clear: to develop a real estate company that truly empowered consumers and agents alike with up front information and more control. So, with the help of long time friend and colleague, local attorney Brian D. Lytle, Liz set to work to create a business plan for the new real estate company.
The firm would partner with an on-site appraiser, to provide a full mortgage appraisal to sellers at time of listing, as well as an NAHI-certified home inspector and a bonded exterminator, to conduct thorough property inspections before the home is put on the market. These services would be provided free to the consumer. They no longer need to fear the unknown: low appraisals, or costly unexpected repairs. Fewer surprises, less stress.
Looking for a distinct and highly boutique image for the new firm, Liz exhausted literally dozens of ad agencies before she found one who “got it.” She hired Dixon Partners out of Tampa, Florida, who works closely with agents and staff alike to create high impact and meaningful ad concepts and marketing materials for the firm.
Next, it was time to build the internal strategy ~ to design the perfect brokerage from the inside out, setting in motion the systems and resources that would allow agents to deliver exceptional customer service. Liz and Brian hired an architect and interior designer who were charged with creating a state of the art office environment that would “wow” customers and optimize efficiencies for agents.
A system was designed to insure that past clients are contacted frequently, a critical step in synchronizing consistent referral business.
Recognizing that the right relationships are everything, Liz and Brian decided to partner with Liz's former employer, William E. Wood and Associates. This enabled them to transition many of the top agents and staff from her existing office into the new company smoothly, rather than the inevitable chaos that would result from the exit of a top manager.
William E. Wood and Associates' President Dick Thurmond was delighted to lend the larger company's name and venture capital to the new brokerage. Recognizing the opportunity to explore emerging industry trends and incubate new business ideas in an environment which lends itself to innovation, and wanting to preserve an ongoing relationship with Liz and her agents, it made sense for William E. Wood to partner with and support the new venture.
A key component to the new model is the ability to deliver a seamless real estate experience to the consumer, a feat which can only be accomplished within the framework of a great team of affiliates. The best partners for mortgage, settlement services, home inspection, and appraisal were identified, courted, and easily sold on the vision for a true one stop shop.
Liz chose 5 of the area's leading mortgage companies as partners, based on competitive pricing, a wide variety of mortgage products, and track records of excellent client service. All five mortgage companies agreed to waive junk fees and offer free credit reports to Liz Moore & Associates' clients.
Finally, it was time to execute. Agents were selected based on their willingness to put self interests secondary to those of the consumer, to commit to lofty goals for learning and professional development, and to set new standards in the industry for professionalism and customer service.
Determined to move in to the new building before Christmas, 32 agents and 5 administrative staff set up shop at 11801 Canon Boulevard on December 19th, 2003. They lacked final city inspections (and running water!), but team spirit was high, and the group was anxious to begin “reinventing real estate.”
By the end of their second full year, Liz Moore & Associates was ranked as the #1 office in overall sold volume.In the Fall of 2005, the company opened its first branch office, in the New Town section of Williamsburg. Two years later, a new 12,000 square foot building was completed to house the rapidly growing Williamsburg office.
In 2006, Liz was recognized as the Entrepreneur of the Year by the Virginia Peninsula Chamber of Commerce.
What does the future hold for the real estate industry? Who knows? One thing is clear, however; Liz Moore & Associates will be leading the market to the next level.
Where to find Liz Moore online
Where to buy in print
101 Reasons to Love Living in The Historic Triangle
by Liz Moore
A Local’s Guide to Exploring Williamsburg, Yorktown, and the Virginia Peninsula. This book will transport you to some of our best destinations for couples, families, friends, visitors planning on relocating to the Historic Triangle, and those who have loved living here.
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