Marie-Claire Ross (BA Hons, Monash University) began her career in market research. She worked with well renowned advertising agencies and communication consultancies, testing communication campaigns for success. Here, she honed her word-savvy skills, writing assorted business reports to engage time-poor executives. For over 13 years, she has run a video production agency writing video scripts to influence, as well as articles on communication that have been published worldwide. Her popular Workplace Communicator blog is read by close to 10,000 people each month. Over the last ten years, she has worked with large industrial companies around the world to improve their safety communication. To learn more, visit www.digicast.com.au.
What's the story behind your latest book?
To be an effective leader, you need to have the communication skills to influence others to buy into your safety vision. Yet, so many safety professionals are not taught how to motivate and change behaviour. I know many safety professionals who feel frustrated that they're not getting the results they desire. My book helps all the safety professionals out there who want to write and talk about safety in an engaging way, so that they can get everyone aligned with the safety goals.
What will people learn?
This book will help those who want to stop wasting their time and resources on safety campaigns that just aren't working. It has lots of helpful templates and guidelines to instantly create attention grabbing safety messages.
Transform Your Safety Communication is for safety leaders and communicators who are frustrated with inconsistent and uninspiring safety messages that get ignored. This book provides safety professionals with the necessary skills to get people to listen, understand and remember their safety messages, in order to change safety behaviours. Instantly apply the new information with 5 easy templates.