After a workshop with Elliott Erwitt, photographer of the renowned Magnum Agency, Massimo Conti opened a commercial studio and began working as a professional photographer.
The first creative works developed in the early nineties concern the music industry. Afterwards, in 1994, he was appointed by the publishing house Electa (Mondadori group) as curatorship of the biographical work on the Japanese architect Kenzo Tange. In the following years he will handle commercial works as well as studies and personal researches that years later will lead him to found the “Factory”, a professional team of artists and creative people able to provide any kind of communicative demand.
Today MCF offers a number of services ranging from the study of the image to the development of the brand including limited editions of books and catalogues.
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