Melissa Coleman


Melissa Coleman Bramlage is an entrepreneur, registered nurse, mother and lawn-mower extraordinaire. Founder and former CEO of SaraBear, her patented diaper caddy line and popular brand was acquired in 2011. Melissa knew her experience in creating and marketing SaraBear could be eye-opening and inspirational for other would-be entrepreneurs. But for a long while the wounds were still too fresh, the exhilarating highs too high, the dark lows too low.

By 2013, she was finally ready. It was time to tell her story. So, tell it she does, with candor and heart, revealing a journey of personal transformation by way of a one-in-a-million triumph.

Melissa knows in the marrow of her bones and the pit of her stomach that to be a successful entrepreneur you have to be up before the sun, ready to face the day with all its potential joy and heartache. You have to shrug off the conventional advice of friends and family. You have to confront the road “less traveled” with the faith that your resume will read like hers, “Doer of many things, none of which seem to have any relation to one another – unless you possess the eyes to truly see!”

These days, when she’s not obsessively in quest of the perfect green lawn, Melissa can often be spotted along the country roads of upstate New York, with a drooling mastiff hanging its head out the window, as she proudly drives her embarrassed kids to and from the ball fields of their glorious youth.

Smashwords Interview

What is your writing process?
Cyclical. It comes in waves. This book took me two years to complete. I would go months without looking at it, and at times it felt like a burden. I can't say it was an overly enjoyable experience, more like necessary. I started with a rough timeline and wrote chapters/scenes out of sequence, starting with the ones most visceral to me.

There were three weekends that Sara and Nate were with their Daddy during those two years that I stayed in the house from Friday evening until Monday morning - no shower, no people, just me and the laptop. I was "in the zone", and words flowed on the keyboard. I have conveniently packed away my sadness and emotions about my Mom, so to write about her death took solitude and time.

I would produce a large chunk of work, send it to my editor….he would work it over and send it back…then I would work it over again. That back and forth tweeking was very creative and more enjoyable, because I could see things coming together and forming into an actual book.
Do you remember the first story you ever read, and the impact it had on you?
My Mom used to read "Never Tease a Weasel" to my sister and I when we were little. Amy and I both seem to be sensitive to the feelings of other people and animals…and I believe these times with my Mom had something to do with it. My Mother was a very kind, gentle woman. I won't lie though, life has made me hard. I walk a fine line between harboring disgust for most humans and feeling sensitive to their feelings at the same time.

In college Philosophy 101 we studied Plato's Allegory of the Cave. That professor and the experience had a profound impact on me. It was my first exposure, albeit in a indirect way, to the fact that there are people in the world less fortunate who need help to better their situation. And it takes brave people to break out of their comfort zone and help them. This story also began to open my eyes to the fact that there was a world outside of the one I grew up in because of the way the professor had us relate Socrates observations to our present lives.
Read more of this interview.

Where to find Melissa Coleman online

Where to buy in print


Recipe for Disaster: How a Simple Idea Grew Into a Million-Dollar Business, Transforming the Inventor Along the Way
Price: $8.99 USD. Words: 56,580. Language: English. Published: August 3, 2014. Categories: Nonfiction » Biography » Personal memoir, Nonfiction » Business & Economics » Starting up
A colicky baby. Postpartum depression. A sense of the walls closing in. A moment of desperate inspiration. A baby product. What started at her dining room table as a basket and unique fabric liner eventually reached overseas production, international distribution to five countries and the shelves of such giants as Target and Babies“R”Us. Ultimately, to be acquired by a large juvenile company.

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