Follow the template. Protect your business from the media.
Do you know what to do during a public relations disaster?
Are your staff trained to deal with a media crisis?
Do you know how to set up a media conference and conduct a media interview?
Has your media spokesperson had media training?
If you answered No to any of these questions, you need a media policy for your business.
If you deal with the media at any level, it is crucial that you understand how the media operates.
Mediainsider’s Public Relations - Beginners Guide offers a detailed overview of the media and how it operates, how to identify a story about your business and how to promote that idea to the media in the hope of gaining free positive publicity.
IT is an essential media training resource.