I wrote "Public Relations - Getting it Right" because I realised that many people thrown into PR roles don't have a formal marketing and communication background. I decided to share what I have learnt from more than 10 years in PR which included working for individuals, not-for-profit organisations and companies, dealing with the full range of PR opportunities from soft stories to PR in a crisis. I wanted to write a book that you could read quickly and get on with the job.
A short, snappy, comprehensive guide to developing and successfully executing a PR action plan, including sections on PR in a crisis and de-marketing. Don't waste your opportunities, learn how to make your key messages central to every communication with your audiences.