Location: New Zealand
Member Since:
Feb. 19, 2014
Julie Milne
Biography
I wrote "Public Relations - Getting it Right" because I realised that many people thrown into PR roles don't have a formal marketing and communication background. I decided to share what I have learnt from more than 10 years in PR which included working for individuals, not-for-profit organisations and companies, dealing with the full range of PR opportunities from soft stories to PR in a crisis. I wanted to write a book that you could read quickly and get on with the job.
Books
Public Relations Getting it Right
by Julie Milne
Price:
$3.99 USD.
Words: 16,760.
Language:
English (New Zealand dialect).
Published: March 28, 2014
.
Categories:
Nonfiction » Business & Economics » Public relations
A short, snappy, comprehensive guide to developing and successfully executing a PR action plan, including sections on PR in a crisis and de-marketing. Don't waste your opportunities, learn how to make your key messages central to every communication with your audiences.