Kevin Hillstrom is President of MineThatData, a consultancy that helps CEOs understand the relationship between customers, advertising, products, brands, and channels.
Kevin has more than twenty years of experience in e-commerce, retail, and database marketing, including stints as Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End. As President of MineThatData, Kevin has helped more than fifty retailers, e-commerce brands, and catalogers increase sales and profit by better understanding customer behavior.
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Gliebers Dresses: Catalogs on Trial
by Kevin Hillstrom
The Executive Team at Gliebers Dresses is required to put catalog marketing "on trial". If the team can defend the practice of mailing catalogs to customers, the brand will continue the catalog business model. But if catalog marketing is declared as being "dead", well, big changes are in store! What will happen?
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