Eric Robert Morse is a writer, publisher, painter, illustrator, web programmer, philosopher, psychologist, theologian, economist, and historian. His published works include a critique on Behavioral Economics (Psychonomics), a theory of political economy (Juggernaut), two novels (Monaco and Ricky Wills It), a psychology of storytelling (The 90-Minute Effect), a pamphlet on love (Love Is Justice), a political philosophical dialogue in the style of Plato (Justice and Equality), and sociological sketch of the early 21st century (Amazement).
In Psychonomics, Morse uses captivating stories to bring to life the often mystifying world of behavioral psychology. We hear tales of beautiful fashion models and brilliant finance models, of MVP quarterbacks and GDP architects. In all of these stories, Morse shows how modern science uses the most advanced techne and experiments to defeat the human mind, and, ultimately, how the mind wins.
Speedway, Indiana native Ricky Wills is a hotshot racecar driver with chip on his shoulder. As one of the brightest rising stars in the racing world, Ricky competes for a chance to race in the legendary Indianapolis 500, and struggles to maintain his small-town identity as he is swept up by industry fame and the charms of big-city celebrities.