Peter Thorpe is a practical, no-nonsense marketing man with a lifetime of experience in business. During that time, he has been CEO of a large electronics firm and he has started several businesses of his own.
Peter realized the potential of the Internet in its early days and he created his first website back in 1996, near the start of the boom. Today, he runs his own web development business and helps hundreds of businesses both large and small with their online marketing.
Peter knows only too well you need more than just a good looking website to succeed on the Internet. You need to carefully plan your online strategy and this starts with finding a great domain name.
What motivated you to write this book?
I have been developing websites and online marketing programs for over 20 years. During that time I have advised on and registered thousands of domain names. People often don't realize the importance of the right domain name in the success or otherwise of their online venture. Having a great domain name is a vital part of the equation but there is much to learn and be aware of before you start down this path. My book attempts to cover these things.
What's the main purpose of the book?
When dealing with hundreds of clients in my online marketing business, how to find the right domain name this is usually the most asked question. And with so many names already taken, the options are shrinking. At the same time, online activity is growing - so it's a problem that needs to be solved.
There are many ways available to still find a great domain name but you need to know how and where to look for help.
Filled with hints and tips on how to find a killer domain name for your business. Including how to use your domain name to get found on the search engines, which type of domain to choose, how to research and evaluate a domain name, vital things you need to consider and where to get help.
Plus a guide to free online tools to help you find your domain name.